
Here’s a little checklist of practical tips I’ve compiled for you to follow on course to building, hopefully; a good blog. Going from basic to semi-detailed
1. Purchase a domain for your blog. This will add professionalism and make your URL easier to remember. Using a free sub domain just makes your blog seem tacky. It’s almost like saying “I can’t be bothered to pay for a domain and host it” in effect showing no commitment to it. Also, some people use free domain extensions or sub domains and cover their blog with Adsense. This is even worse, it’s saying to your readers that YOU don’t want to pay for what you’re doing but you want to make some cash from their gullibility. Just buy a domain!
2. Brand your blog. Branding your blog gives it an identity, helps it stick in people’s mind more and associates you with a certain something. The best thing about branding your blog is the fact it makes it unique and helps it to stand out from all the generic blogs online.
3. Use a fresh design. Have a look around at other blogs. See what they’re using – in terms of themes and styles and then go with the opposite. Why? because this will make you, again; stand out from generic blogs. It’s the ultimate way to be noticed a.k.a going against the grain. Using a free theme is fine, there are plenty of great ones on the official Wordpress theme archive, just try and find one that suits you and one that is unique. Otherwise either design your own if you can do that or if you have the cash, pay a designer.
4. Post regularly. If you don’t post regularly people will unlikely subscribe. Or more likely subscribe then after a while – either unsubscribe or just not bother checking for posts anymore because they don’t expect them. If you can’t handle a post or a few posts a day then just be honest with yourself. Make a post every two days, or whatever. Just make sure it’s pretty regular and consistent. Some say one a week will do but to be honest, unless your content is absolutely amazing… I can’t see many people subscribing to a blog with that sort of posting timescale.
5. Make your subscription buttons noticeable. If nobody knows how to subscribe… they won’t. Make sure your readers and new time visitors can immediately see alternative ways to subscribe. These subscription options I would say are best above the fold, which for those who don’t know what that is. It basically means they are in instant view meaning the visitor does not have to scroll down to see them. Also experiment with novelty ideas and eye catching ways of making your RSS or email subscribe options visually original and accessible. Originality goes a long way online.
6. Allow readers to subscribe by RSS or Email. Give your visitors and current readers as many subscription options as possible. Meaning, for RSS make sure you are using Feedburner to syndicate content for all major readers. You can even, like some do; have the most prominently used readers as separate subscribe links beneath your main RSS button to catch the eye of those users. I don’t think enough people entice email subscription enough either. It’s not as popular with blogs but if you can build a sustainable list of email subscribers… it can be very beneficial for your future marketing and is good for reminding people of your blog.
7. Use easy navigation and layout. Make sure even the most ’simple minded’ Internet user can easily navigate your blog at first glance. You obviously can’t cater for everyone as opinion prevents that but cater for as many as you can. Don’t compromise, just keep it simple. A nasty or complicated navigation could flee off what could of been some of your most avid readers and contributors, don’t discount anyone. Treat 1 reader as 1,000 because just that 1 avid reader can keep your blog alive.
8. Activate Askimet plugin on Wordpress. This is a brilliant free plugin installed by default on Wordpress. Make sure you activate it via your Plugins page on your WP admin. Askimet has stopped around… 98% of all spam on this blog. There is the occasional 1 or 2 that slip through but overall it’s a brilliant plugin. Use it to make your life easier and to keep your blog free of spam.
9. Use plugins that will help your traffic and readership. Try and use plugins that not only add unique qualities to your blog but also benefit your readership to some degree. For example the Top Commentators Plugin. It benefits your readers by rewarding them with a backlink in view for commenting. This adds motivation and a reason to comment. Some people, even if they think a post is amazing… won’t comment. Because they can’t be bothered, or rather; they won’t be the first if there isn’t already discussion booming. So this simple plugin provides them with a reason to comment even if no one else has, in the long-run of course benefiting you by keeping your blog interactive and fresh. It’s win win.
10. Advertise when the time is right. I think this is more down to opinion. It’s personal preference whether or not you chose to put ads on your blog before it’s got a loyal readership. I think John Chow says that you should add them right away whilst Shoemoney says you should wait until the traffic is there. Well… they’re both hugely successful money making bloggers so maybe it doesn’t matter? Personally though, with a blog; I would agree with Shoemoney.
A blog is a place people like to revisit, not just a resource as a static content site is but rather and constant source of trusted information or opinion. If you put ads up right away then I think this can cheapen your motives in the eyes of the visitor. Especially if you blog within the niche of Internet Marketing, because your readers will know what is what, will recognize affiliate links and will know why you have ads there. But I think if you build up a loyal readership first; your fans so to speak have settled in so the well placed ads to come probably won’t bother them. So even if new readers get driven away in a certain percentage, you have your current readers to fall back on.