This is a paid review but the fact that it’s paid for in no way distorts, changes or shapes my opinions. All reviews are of my own viewpoints regardless of the fact they may be payed for.
About the site
Retireat21.com is a site some, or most of you might be familiar with or at least heard of. Being that it’s been around the review blocks a few times. It’s certainly growing.
RA21 (sorry for the tacky abbreviation) is a site dedicated to the passion of the ‘young entrepreneur’ making money online and given that I’m one myself. I like that fact.
If I was more sure of exactly what I wanted to achieve everytime I built a site, I may have built a site similar to this at some point and wish I had done.
This site seems to focus a lot on interviews and the ‘A-Star’ line-up of Internet marketers is certainly there. Take for example the interview with SEO obsessive Aaron Wall - known for his infamously good book on the subject called… SEO Book.
So what else is here other than interviews with well known Internet gurus. Well, you have; a Forum, a Blog, a Young Richlist and some nice independent articles such as the one teaching the basics of Creating A Website. With some nicely slipped in affiliate links
Free ebook anyone? How many Make Money Online ebooks do we need. Seen enough! I haven’t had the time to read this free ebook yet but at least it’s free. So I might have a gander soon. Personally, I’m never going to bother writing an ebook on the subject as it’s so saturated that Internet marketers seem to shrug any new ones off as they assume that they’re mostly recycled information and I agree. But I’m not going to pass opinion on this one yet as I haven’t read it. So, you can grab the free ebook from Retire @ 21 dot com by signing up to their newsletter. The form is on the homepage.
About the author
Michael Dunlop is the creator of the site. He’s from Sussex, UK.
You can read Michael’s full story on his very own site - here.
Design

So, the design. I… quite like the design to be honest. It’s simple, to the point, not too flashy and does the job. It may not be amazingly impressive graphic wise but is nice and web 2.0 and is very easy on the eye.
I quite like the simple web 2.0 low graphic approach. You’ll notice it’s often a big success factor of many of the big sites. Digg, Google, Facebook, MySpace… they all have simple, sharp logos, basic colors and white backgrounds. I think Facebook took over from MySpace because of a better model of simplicity to be honest.
But anyway, back to the site
Layout and Ads
The layout of this site is nice and organized. A lot of sites usually suffer definity early on because the owners are finding their feet with the site in the early stages. I know what that’s like, it can be hard to place everything right first time, it can take a lot of constant tweaking.
But at the moment… Everything seems to be placed conveniently on the site.
This site does have quite a lot of advertising. To be expected. But it’s placed quite nicely.
I think the BLOG could benefit from less ads as they still only have 249 subscribers so some of the large affiliate banners / links could be driving away potential return visitors. Which are so valuable on a smallish, growing blog within a saturated niche. It’s hard enough getting people to come back as it is, throw ads into the mix too early and you’re making it harder.
Affiliates on posts / interviews are at the bottom so not much harm done there I doubt but I would lose the one on the homepage. This should be the hook to the site not the thing that takes visitors elsewhere.
Content
A lot of the content on Retire @ 21 is made up of interviews and lists. Like a lot Make Money Online blogs or sites to be honest. But I do think the site could benefit from more home grown content.

Personally I don’t like the name. It’s a nice motto and good punchline / hook / brand-ability factor for the site but I just don’t like numbers in domain names.
But, leaving aside the name. I think with the motto that the name drives forward and the intended passion of young entrepreneurial spirit the site tries to shout out, it really could benefit from content focusing absolutely on very specific areas of making cash online. But more importantly, written in such a way that truly defines it to the site. The name is brandable so I think the content really needs to be as well.
The forum seems to be pretty lively but I think the blog could do with some life.
Conclusion
In closing… I think Retireat21.com is a solid site with some nice spirit and atmosphere surrounding it’s design and motto but I think it definitely needs some work with some better, more definitive content being made. And possibly some more media to wider spread the name as a brand.
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