AdSense Bailers Filling the Pockets of Google
Whilst reading a post earlier today on ProBlogger Darren hit on something I’d never really thought about before.
This is the post I’m referring to, it’s a post about the downsides of using Adsense on your blog. He also did a post on the upsides here. But on the ‘downside post’ at the end, he touches on the fact that many small bloggers quit before ever reaching their $100 minimum payout limit;
“While it’s nice that AdSense accepts these publishers with little traffic (some ad networks don’t) the reality is that some bloggers give up before hitting this mark. I wonder how much money AdSense makes out of this.”
previous to reading that post I’d never even considered that fact. But thinking about it… Google must make a ton from people who sign up… fail to see immediate results… and quit. They then have to pay the publisher nothing as he or she has quit anyway and stopped displaying ads therefore will never reach their $100 payout limit.
By the title of this post it may suggest I’m saying that Google make the bulk of their income from this, obviously I am not suggesting that for a second! haha, but still, when you consider the amount of publishers who just quit before reaching $100 and never look back… must be some nice pocket change for em’!
Quit or get cancelled for apparent click fraud…
Well your right, it is quick bucks for the big G. It’s quite difficult to increase earnings without doing something sleazy so many people call it quits after the first week.