BT, Carphone Warehouse and Virgin to Grab a Piece of the Online Advertising Pie
Just found out BT, Carephone Warehouse and Virgin are going to team up with Phorm to create the ‘ultimate’ in target advertising.
Up until this point technologies have allowed targeted advertising to be vaguely specific by second-guessing by using data of what they search for and what not.
This new ad platform will supposedly allow for pure gold in targeted advertising and real pin-point specifics. Rather than having contextual ads or direct ads that you hope appeal, this new ad platform will actually track individuals and their web habit, follow them around and blast them with super relevant ads.
Sounds a bit intrusive to me. But if it’s true and it happens… Wow! What will happen next. Seems all these big companies are no longer happy to let Google dominate and are teaming up to stomp em out and grab some of the pie.
This new targeted ad strategy sounds quite interesting though. Would like to see how effective it becomes if implemented.
