Please note, these are in no particular order of consequence. I think it’s hard to say that this way is better than that way for everyone because monetization can vary from site to site, service to service and blog to blog.

1. Direct Ad Sales

Even though I did say these aren’t in order… I think, if any, this can generally be considered the number 1 way to monetize not just a blog but any site with good traffic. If you have a lot of quality traffic coming from all sorts of relevant places on the web with perfectly targeted spectators; you can demand a lot of money for private advertising.

It’s this independence that makes private advertising so lucrative, giving you the following advantages:

• No middlemen.
• No rules or restrictions on your part. You place ads, wherever, whenever and however you want.
• Quality control. You decide who advertises, not someone else.

No middlemen of course means you get all the profit. You don’t have to give Google or anyone else a cut at your expense. You also get to pinpoint the advertising as if you have a lot of demand from advertisers then you really can pick and choose. It’s a luxury compared to contextual advertising which can sometimes lead to irrelevant or what you deem inappropriate ads.

2. Paid Reviews

I like the idea of reviewing a product or site for cash. You don’t really have to compromise any quality at all. You can pick and choose from your offers and do the reviews you wish to do. Tell your readers about new, quality, unknown products; sites or online services on the rise and get payed for it.

Doing paid reviews can also improve your writing style and perspective too I think. If you’re in the make money online niche and review what you consider a crappy eBook; not only do you get to flex your ability to write from your own opinion and viewpoint as apposed to copying others, you can also improve your perception of your own projects. When you review somebody Else’s site, product or service, you’re generally much more brutal as it’s not yours. As simple as that.

You don’t mind finding something wrong and blatantly pointing it out when it’s someone else.. Yet when you take a look at your own project, even if others have maybe told you that it’s rubbish, you tend to kid yourself to a degree. Which is sort of OK sometimes as believing in yourself is key to success but don’t confuse arrogance with confidence. They’re very different. I think when you constantly practice ripping other people’s stuff apart with good intent to prompt improvement, you really can start to do this more naturally with your own stuff.

A good paid review is pretty much win win.

3. Affiliate Sales

I think this method of monetization on blogs depends a lot on the niche / target audience. I think, if you’re in the make money online niche and target your content at intermediate Internet marketers then it’s a lot harder to make regular affiliate commissions because Internet marketers do what you do. Therefore, they can distinguish what’s an ad and what’s not but more importantly what’s an affiliate and what not.

Some will even go as far as to liking a product you’ve talked about and wanting to buy it but purposely avoid your link or banner and go find it directly. I know because I’ve done it and I know I can’t be the only one! It’s silly but It’s hard not to do.

If however, you’re in a more popular niche, a niche more in the public consciousness on the web, then it becomes easier because the awareness of the marketing is not raised. It becomes easier when you’re not actually writing about what you’re doing and still trying to pull it off.

Which is why the MMO niche is so hard because if you’re writing on how to make more cash from affiliates with placement and relevance and what not and are simultaneously trying to make money from the affiliates on your blog by getting the same people reading this stuff to click and buy, it’s tough. It’s almost slightly insulting lmao. In fairness though, in this niche, I think the most money is made from dead air as apposed to regular traffic. I think newbies flicking between blogs looking for products tend to get sucked in by attractive banners with attractive proposals and wild earning figures.

Monetization depends a lot on your traffic’s perception of it. But in generic terms I think these 3 methods are generally best for most blogs.

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Joel Comm, supposed, self-proclaimed AdSense guru recently released the 4th edition of his AdSense Secrets eBook series.

With this release he made a big mistake and slightly tricked people into paying for more than they had originally thought they were going to. He is selling the eBook at an impressingly cheap price of $9.95. Did you think there was no catch at that price though? Joel used a negative opt-out marketing technique which automatically had a box ticked for you to subscribe to his monthly newsletter for $29.95 a month.

Supposedly, and I haven’t seen it - the original format / layout made it very hard to spot this option given the 90’s like, vintage, super-long sales letter page with a small option you had to UNTICK to NOT subscribe to this service.

This is pretty sly marketing. Although, no doubt I’m sure Joel made a killing using this old fashioned technique which although not illegal, is very sneaky. The average user usually scrolls down fast to look for the buy it now button, if they’re convinced already that it’s worth buying. In credit to him, this is an option, not a requirement. So, as long a potential buyer did read everything carefully, they would / should of spotted it… it’s just not in most people’s nature to do so. And I’m pretty sure he knew that.

He’s now made a public apology for this ‘mistake’ and accepted it was a bad move on his part. As well as this he’s corrected the issue by clearly setting apart the two options at the bottom of the sales page. I don’t really take the apology as much though as he knew what he was doing and given how rich he is I think it was pretty sleazy to sort of trick people into paying for more than advertised.

To be honest, I’ve always thought his marketing looked sleazy. In the sense that it looks outdated and very 90’s like. Obviously his techniques, or rather, the techniques in which he employs work very well, this doesn’t justify a sleazy marketing move like this. He could of just been totally genuine and used the more modern, preferred method of an opt-in option for an EXTRA service. It shouldn’t of been ticked by default. The technique of having the box ticked by default has been used to negative effect before. Most notably by BearShare when they had the option to set their Google homepage as your default homepage ticked automatically. They had a bad reaction from it, just like anybody who has done it.

I think Joel should of anticipated people would obviously notice and it would invenvitably lead to a backlash. I’m nowhere near as experienced in this game as Joel Comm but even I wouldn’t use this outdated technique. Come on Joel, you’re better than this. I hope. I’m not going to even insult you as my readers by putting an affiliate link to his eBook in this post, buy something else

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I was randomly browsing the most subscribed to YouTube channels last night and just thought how much cash they could make. I know a lot of them do, especially Smosh.

Well, I’m assuming Smosh do anyway. Considering the fact that their channel has had over 12 MILLION views and has a nice banner right at the top of the page linked to their site, which has AdSense on it and a dedicated store full of novelty / brand t-shirts.

Smosh have done extremely well. Especially considering, in my opinion that they’re not really very funny lol. But their new videos are very well made, I’ve only seen a couple but they originally shot to YouTube fame with the infamous Pokemon Theme Tune video (original has been taken down).

I don’t think that all the YouTube ‘celebrities’ maximize the advantages of their YouTube fame for business purposes like Smosh have though. A lot of these guys / gals could really launch some interesting stuff right off the bat, link and talk about it in a new video and receive Instant awareness.

There’s also endless possibilities for branding and novelty items galore. And you may think ‘I wouldn’t buy any of it’ just as I do. But there are plenty of people that are bizarre enough to want it. These guys could make some serious cash

If you haven’t even attempted at probing the YouTube fame factor yet. I’d advise you to give it a go. You don’t have to act like an idiot or an obsessive to be a YouTube celeb or more respectively, have a channel with a lot of subscribers. You can of course build up a huge channel based upon countless TV shows or music videos etc. but I wouldn’t advise this for business purposes as it’s only a matter of time before the copyright holders make a claim against you to get the videos taken down.

On that subject though, of the copyright claims issue. I actually had a large company recently allow me to keep videos up that I’ve uploaded. The videos are all songs from a certain, big music artist and the copyright holders made a claim but gave permission for me to keep the videos up providing that they could advertise on the video pages. All the videos have the URL of my related site in them. So I thought it was pretty cool of the company to let that fly.

I think this is much more sensible on their part as well. As apposed to taking the stand some copyright holders do which is to demand it all be taken down. Which I think is the equivalent of trying to fight a bear with a pillow. They’re absolutely and postively outnumbered on a mass scale. As soon as they take something down, someone else puts it back up. So I’m glad some monster companies are seeing that they pretty much can’t win and the smart thing to do is just to try and make revenue from it by allowing it.

I can understand copyright holders being annoyed about people ripping their content though. I would be annoyed. But, realistically, big, big shows and music artists etc. just need to accept that it’s going to happen and there’s not much they can do about it. Period. As soon as they think of a way to stop it, there’s already been 10 new ways to get it.

Back to the original discussion point. I think you should really have a go at using YouTube to your advantage. They supposedly reckon by 2010 that ‘the Internet will break’ given the excessive bandwidth use of things like YouTube and BBC’s iPlayer straining networks that can’t keep up. Apparently YouTube used as much bandwidth in 2007 as the entire Internet did in 2000! that’s pretty crazy. Plus, like Internet marketing, becoming big on YouTube is getting harder.

Unless you make a complete circus show video and fluke a few million views, it takes a lot of effort. Unless you’re extremely talented at something of course.

I’m not doing too bad with my magic channel. I was doing card magic before Internet marketing, I started at about 11. I have so far only done 17 half ass videos but still managed to get 622 subscribers so far. Note, I haven’t uploaded a video in over 6 months yet the subscribers keep coming.

Just shows if you’re good at something, you will naturally gain exposure. And I’m not being big headed lol but I know I’m good at card magic, a lot better naturally than I am at Internet marketing anyway.

You can check out my mentioned YouTube channel here.

Honestly, the best way to get a lot of subscribers that will keep coming back for more, is to upload something unique. Obviously. But when I say unique, I don’t mean you doing stupid faces, I mean like a talent. If you can sing… sing.

As it happens I can do a lot of card magic so I experimented with that. And found the subscribers to be very instant and I really should get back to growing that, as I’ve just let it dry up and never really put much effort into it. Which is silly as it’s the one thing I’m actually talented at and can challenge a lot in the field of yet I have done little with it.

Anyway, once you get the subscribers and are getting nice instant views when you upload new videos. You can even start placing AdSense ads next to your video. If you have an AdSense account you can now submit videos for consideration in your account, once/if approved, relevant AdSense ads will then be displayed. Pretty nice considering the height of statistical viewing power you can reach overtime.

There really is a lot of cash to be made on and in the name of YouTube. Exploit it’s social awareness, broad age and nationality range and do your best to use it for business advantages… it’s such a lucrative marketing tool if used in the right way.

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Michael Dunlop from Retireat21.com has made a list of the top 30 young bloggers under 21.

I’m ranked #10.

The list has had 24 Diggs already. Front page material? Come on guys, help us hit the front! You know you want to

Here’s the link to the post, just incase you thought I wasn’t going to link to the post. Wow, this is a very long link isn’t it? Surely you’ve clicked it by now…

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I gained over 100 subscribers from my last competition and wish I had put more effort in consistently now. Too little, too late. Although I did come in 2nd with a valiant effort with my 5 years free hosting, The University Kid took the gold fair and square.

I’ve still only ever run a few competitions on this blog. Competitions are by far the biggest traffic buzz you can get, if done right. I sort of messed up my last one, picking hosting wasn’t the best idea for prizes to be honest.

Anyway, here’s some crucial steps to planning your competition:

Decide what you want to achieve from the competition
Obviously the most desired result from a competition would surely be a big subscriber increase. But not always. Some people don’t care so much about subscriber increase and the competition is really more of a marketing test and intention to send a buzz through the blogesphere for increased brand awareness. Inevitably though I think the primary goal or, core goal is always to increase readership. And it should be.

Think of a basic marketing scheme for the competition
This is not essential but some people like to be obsessive with everything and write everything down in neat little steps. To be honest, just putting the competition out there, seeing what happens and acting accordingly is the best way in my opinion.

As apposed to having a 100% set plan and budget that you will stick to no matter what. Some may like this method but it’s not for me. People are or can be, unpredictable. Not often, but it happens. You can never really predict the course of anything, you can assume, presume and guess but don’t take anything for granted.

Put your competition out there without spending a penny. See what happens, you never know. Sometimes, for bizarre reasons - certain things naturally spread like wildfire even if you can’t understand why it’s so viral. It’s the nature of the Internet.

I would say, give yourself a max budget, very basic structure and bag of ideas of what you will do to market your competition. But ultimately; observe, think, act.

Set the rules in advance
Make sure you set the rules in advance. Seriously. I made this mistake with the last competition and just sort of put stuff up then made the rules up as I went. This can be fun but potentially dangerous as it could make the competition look a shambles causing it to be a complete flop. Be careful and make sure you at least have a skeleton plan of what will happen and when.

Most competitions online are embarrassingly simple. Entry rules such as: Subscribe. Done. But entry rules like this are super effective, because people like to be lazy when given the opportunity. So the chance to win free stuff by doing nothing more than literally clicking a few buttons… why would people NOT enter.

—

That concludes part 1. Throughout this series of posts I’ll be covering prizes, marketing (in detail) and more. Stay tuned

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1. Contextual advertising
Since AdSense came out I’d imagine this has been and still is easily the most popular or at least, well spread way of making money online. It takes seconds to implement and customize an AdSense or any other contextual ad unit. You get payed per click, simple as you like. But don’t bank on the continuation of clicks to be easy.

2. Direct advertising sales
Probably the most profitable method of making money via a website. Selling direct advertising can be extremely lucrative if your website gets a lot of unique visitors, pageviews and is a dominate in a certain niche / market.

You control the prices, you control who advertises. No middle men. It’s probably best to implement an automated system whereby the ad only goes live once payment is made though. This will prevent you having to chase advertisers for money. For bloggers OIO Publisher is perfect.

3. Subscriptions / Paid memberships
Have never had any experience with getting people to pay money to subscribe or to own a membership. I’d imagine it could be very lucrative if gone about the right way though. All depends on what niche your in but more importantly how you market it.

Some forums for example, charge to sign-up when they get to a certain level. Obviously only certain (huge) forums can get away with this as when they reach a certain level, they don’t need to convince people to join. People WANT to join, that’s the key. They have to believe there’s some special discussion going on inside that they want to be part of. With forums at least anyway, as for other memberships… enough said.

4. Freelance content creation
I personally would never consider making money via content creation for other people. If you’re good enough at writing or other content creation, you should be creating content for your own websites.

Don’t you think the people who pay you plan to make a bit more than what they payed you? Work for yourself, be rich, be happy.

5. Web design
A lot of money can be made with web design. Even if you’re not as good as the best. Seriously, price ranges so dramatically within web design that any web design company can make cold cash if they put their mind to it.

I’ve seen local crappy designers who get a ton of work yet charge outrageous prices for shabby designs. Then I see AMAZING designers charge half what they charge get much less work. This is really because laymen don’t know what’s good and what’s not. Yes, they obviously have a visual representation to judge by, in the same way. But they don’t look at it all the same way. They don’t know about what’s behind it, so what might look shabby to a web designer / coder / Internet marketer. Could look brilliant to a laymen.

If you’re even a modest web designer, have a go at making some nice cash from it. Play with prices, target small businesses, provide good services. But make more than you should!

6. E-commerce
Never actually setup an e-commerce store. Almost did before, was about to but has some issues. Have a domain ready for it though. When I get some free time and some more cash that’ll be one of the next things I develop.

I think e-commerce is a tricky one. If you get it right… YOU GET IT RIGHT! and make a lot of money. But if you get it even a little wrong… you… don’t.

There’s so many huge e-commerce stores (Amazon and Play coff!) that sort of dominate most things people buy online that it’s hard to make an impact with e-commerce. I think it’s best to create an e-commerce store in a very niche market that you know a lot about. I think people generally underestimate how many people are interested in what they are.

7. Paid reviews
Referring to blogging here obviously. I like paid reviews, I don’t really see a downside for anyone. With contextual advertising or any advertising at all, you could argue it compromises user experience etc.

But with reviews on a blog, given that they’re totally relevant… are fine. It doesn’t compromise user experience providing the review is written well, you’re subscribers might even sometimes like an inside look on an outside product.

Just don’t sell out. Do paid reviews at a controlled rate. Too many can potentially drive people away from your blog as they think you’re just blogging for money now. Mix the odd review with tons of great content and you get a good mix, for everyone.

8. Donations
Donations… they do seem pretty desperate by any account in my eyes, on a generic level. But if the right presentation is used with a donation option, I think it can attract attention.

Just like the Buy Me A Beer Plugin for WordPress, it’s a nice creative way of saying ‘give me money please’. And you’d be surprised how well it can work.

9. ebay
Gotta love eBay.

10. Direct sales of digital content
You can make a fair bit if you can manage to conjure up worthwhile digital products. Whether it be; instructional videos, ebooks… or whatever else you can think of.

Make sure though, if you’re going to slap a significant price tag on it that it’s quality. If you write an ebook - Get some inside and outside opinions on it, give away some free copies, ask people how much they ‘would’ pay for it without telling them what you’re going to charge.

Compromise price but not so much that you lower the perception value of your product.

11. Affiliate marketing
Have never got on with Affiliate marketing. But then again, I haven’t been in this game that long. A few years…

Anyway, there are so many affiliates out there that I’m not going to bother mentioning any because I’ll end up not being able to resist typing and typing until my fingers seize up from not being able to list all the affiliates out there.

Go look for yourself Make money, be rich.

12. PPC marketing for ROI / Arbitrage
Again, zilch experience. Has never been my thing, it’s just one of those things to me that seems awkward and iffy and just… blah. Stock markets ring a bell there too.

If it’s your thing though, I do know a lot of cash can be made from it. It’s just a matter of finding your limit, getting the balance right and learning from mistakes. Like with most things really.

13. Quality directories
In a way, I’ve never really saw the value in directories. I would never stay on one and look through the links, it’s like walking instead of running… hello Google?

But I can see the practical and long term value in QUALITY directories. Human edited, give a little extra, well trusted directories. I think niche directories add value as well, general ones are usually just link farms.

I did get listed in Dmoz once but they’ve messed their reputation up now with their dodgy editors scamming people.

There’s obviously lots more ways to make money online. Feel free to share.

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I’m an extremely strong atheist and couldn’t believe in evolution and science more, and religion and God less. But, this is an Internet marketing blog so I’m not going to get into detail or start a huge debate about religion, there are better places to do that.

I just happened to be listening to some brilliant Richard Dawkins interviews and felt like making this post.

This post is just drawing from the elements of what I believe defines Atheism.

So, here’s 3 things Internet marketers can learn from Atheism…

1. The Truth is More Captivating than Falsity

So how does this relate to Internet marketing. Well, I think there are a lot of Internet marketers who like to fake it and like the view of ‘fake it till you make it’. Yes, you can quite easily, convincingly fake it. But I think the truth is so much better.

• I’d rather read a real story of how a man made $1,000 as apposed to a fake story about how a man made $1,000,000.
• I’d rather read about a struggling Internet marketer drawing from his real experiences as apposed to an Internet marketer drawing from imaginary scenarios and figures.

I think it just undermines and cheapens what we as intelligent human beings should stand for, in the quest for real understanding and progression. Just like I believe religion does the same.

Be truthful, no matter how much you think people will neglect you because of it. If you only make $1 a day. Say that. Don’t lie to try and boost your profile because it will come back and bite you.

2. Facts Speak for Themself

Just like biological facts of advancement, or any significant fact relating to our existence. Facts need no debate.

In Internet marketing terms, facts are also very useful. Although I think it’s much better to create a site on something you’re passionate or knowledgeable about as apposed to a site directed purely at profit only. I think it’s equally important to still take into consideration, facts.

If you’ve spent two years on a site about something you love yet even in your best efforts cannot make a penny with it, I think you have to eventually throw in the towel and move on. The ‘never give up’ motto is nice but in reality, you only live so long. Learn to let things go if they are clearly not going anywhere. Learn from your failures.

Although, I do think there’s nearly no excuse not to make a site about anything and have it make money. There’s so many people using the Internet and so many tastes, beliefs, opinions, niche opportunities and hobbies that realistically, you should be able to make any site a success. There’s enough people in any given market to do so, with enough effort.

3. Some People will Never Agree with You

Being an atheist, however extreme of one, you still have to accept that some people will simply never change or see your logic. Despite how much real life proof you shove in front of them.

In the same way, you need to accept that online, there is such a constant diverse mixture of opinions and viewpoints that yours will never be fully accepted. Just like anyone else’s.

This is true of real life anyway but more so I think online. Only because people from all walks of life are integrated completely and nobody is an outsider. Whereas in the real world, everyone is a little more segregated so you get more of acceptance of opinion in large cultures.

I think the lesson from this point is that you shouldn’t take criticism so seriously. Accept other people’s opinion but never let it detract from your own and never let it dishearten you or distort your self belief.

That just about ties up this post, I’m sure there will be lots of debate on this purely because I’ve  mentioned religion. Such a sensitive subject, oh well. Roll on comment bashing

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Blogs, static content sites, online stores, forums, torrent sites… All these forms of websites on the Internet have one thing in common. They all need a domain name to work. A domain name online is like the brand name offline. If you were going to launch a real life business, you would consider  your brand name and integrity above everything first surely. Same should apply with a domain name for your website.

So, here’s a break down in some practical methods I feel are useful when trying to pick and find the ‘right’ domain name for your website.

What do you want your website to communicate?

Just like you would consider this in real life for your brand. In terms of figuring out exactly what it is you want you, your company and your brand to say to anyone who sees it, the same needs to be established for a domain name.

Before rushing into buying a domain name simply for keyword sake spend some real time breaking down the basics of exactly what it is you want to say with your website. What do you want to spark in people’s minds when they hear or see your domain name.

I think the best way to do this is to write down some immediate examples of the first domain names that come to mind, then brainstorm off of these with what comes to mind when you say or think of these domain names. I’ve never been taught this and not sure if real companies do it when picking brand names but it just seems an obvious and practical method of projecting your mental perception of a brand name before you proceed with it.

Brandability vs Keyword Strength

I used to think good keywords in a domain name were important. Which, to be honest, for SEO purposes and on static content sites focused on a particular subject… they are. But I’ve come to realise viral nature and brandability of a domain name are much more important in general. In my opinion.

Think how many people have been buying, continue to buy and currently own domain names in certain niche’s with decently arranged keywords. I think, at this point. It will hurt you in the long run. Google are now focusing much more on real quality with their rankings or, as much as they can determine. Backlinks on trusted sites are now more important than ever and I now believe they put much more weight on general mention than they do keywords.

To be honest, I think a domain name focused purely on relevant keywords just looks spammy. Anyone can do it and it doesn’t leave anything for the imagination. It adds nothing to your brand because there’s no brand there, it’s just stuffing associated words together to try and boost your rankings.

Take Play.com for example. Now, that… realistically doesn’t say all that much about exactly what the site is about to someone who hasn’t heard of them before. It could be a social network site, social media site, upload site. Lots of things that name suggests. But when you actually find out what they do, it’s apparent that their name fits what they do perfectly. So effectively you have a name that suggests a lot, is simple, provocative and definitive. But not so definitive that it says everything. It sort of requires you to enquire a bit to find out why they’re called that. Which is why it’s so brilliant.

This is true with most big brand names; Virgin, Microsoft, Google, Nike, eBay etc.

At first they don’t suggest all that much in terms of relativity. But when you actually enquire or get to the core element of their brand and what they do and are about. They work perfectly and say it all to the maximum effect.

It’s all about capturing the balance between suggestion and viral nature.

Domain Name Length

Now, I know it’s not easy to come across short domain names. It’s pretty impossible to find a really nice domain name under 7 letters. They’re all taken.

It all depends on how committed you are and think you will be with your; blog, forum, store. Whatever. Do you see yourself still owning it in a few years time? If you do and you believe in what you’re doing, fork out some cash and bid on a short, mega brandable domain name. Of course not everybody has the cash to do this so it’s not always an option even if you would like to.

So, what’s the best way to go about getting a domain name that is still short enough to be easily remembered. And still available for a nice $5 - $10 purchase?

First off you need to have realised by now, before buying. Exactly what you want your site to communicate. Think carefully because sometimes you can buy a domain name and after 6 months of using it think “I wish I’d pick X instead of this” and whilst it’s not exactly rocket science to buy the new domain you want and to re-direct the old one to the new one for backlinks sake… it’s not ideal. Considering the brand awareness or, domain name awareness that you may have already built with the current domain. It’s almost like starting again. You’ll still have the traffic but I’m not sure it’s worth it.

So, I would advise really brainstorming on what you want. Then make sure it’s actually available before committing to any designs etc. And even possibly do some research on similar names to see if there’s already a dominator with a very similar domain. Because if there is, it’s not all that easy to move in on taken territory. Once you do all this, then commit, buy it and get going!

In Closing

I think people focus too much on keyword stuffing and manipulating Google these days. Not saying people haven’t since the Net began but back in the 90’s it actually worked. Big time. Now it’s just an outdated technique to cram a domain name with perfet keywords for search engine sake.

Instead focus on a domain name that you truly think defines you brand and that is short enough to be said in a flash. Viral brandability is key in mists of today’s busy, saturated Internet marketplace.

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The long awaited so called ’sister site’ of BlogRush has finally come.

John Reese sort of disspeared for a long time but now he’s back. With TrafficJam.com

I loved the idea of BlogRush when I heard of it and when it came out, it looked great. But traffic evidently wasn’t great from it and it was and is still a flawed system. Hence most bloggers ditching it within a month or so.

Well, I’ve gotta give him props with TrafficJam, it really is a nice idea. The type of idea you think ‘I wish I’d thought of that’. Although it’s an addition to BlogRush, it’s really a unique site within itself.

Too bad I got banned from BlogRush for cheating ey Oh well. Go check out TraffiJam if you still use BR, it’s nice.

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Just found out BT, Carephone Warehouse and Virgin are going to team up with Phorm to create the ‘ultimate’ in target advertising.

Up until this point technologies have allowed targeted advertising to be vaguely specific by second-guessing by using data of what they search for and what not.

This new ad platform will supposedly allow for pure gold in targeted advertising and real pin-point specifics. Rather than having contextual ads or direct ads that you hope appeal, this new ad platform will actually track individuals and their web habit, follow them around and blast them with super relevant ads.

Sounds a bit intrusive to me. But if it’s true and it happens… Wow! What will happen next. Seems all these big companies are no longer happy to let Google dominate and are teaming up to stomp em out and grab some of the pie.

This new targeted ad strategy sounds quite interesting though. Would like to see how effective it becomes if implemented.

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