Google Adsense and Analytics Integration
Well, it wasn’t a hoax and at last Google have finally introduced a level of integration between Adsense and Analytics.
This is still being rolled out at the moment – I don’t have any details on the rollout process so I’ll just have to wait for my invite but it looks to have some useful features for Adsense publishers.
From what I can gather we’ll be able to sign-up to use your existing or a new analytics account to track your Adsense performance.
- Once integrated, there will be a new ‘Adsense’ section within your analytics account where you’ll be able to see some good metrics at a ‘Page’ and ‘Referrer’ level – and will be able to drill down and analyse those metrics by such things as day, time of day, geographic location etc.
- As well as providing useful information on tour best performing sites and pages, this will also let you to assess the effects of any Adsense optimisation you do, and allow a basic form of split-testing where you could experiment with different ad formats and locations on similar pages.
It doesn’t look as though you’ll be able to analyse (yet) at an individual ad level (maybe heat maps could help?) – but from first appearances this could be a very handy tool for all you Adsense publishers out there and all from the comfor of your analytics account.
Now i’ve just got to wait for my invite 
That´s great information.I have adsense ads on my blog and often thinking it would be nice to track little deeper into the stats.Happy it will soon be available.
Looks good. I’ve still been meaning to incorporate how much goals are worth.
My eCommerce skillz need some sharpening…