I know a lot of webmasters have been getting anxious lately about the next Google PR update. Well supposedly the delay has been due to Google finishing up on their Universal Search and Webmaster Tools. But it should be coming very soon.

To be honest I couldn’t care much about PageRank at all. I mean… I stay aware of what my PR’s are but I don’t really care or focus on it. As long as you continue to add great targeted content to your site then PR will take care of itself. Forget about it.

It’s not really important either, it’s just become a fixation in people’s minds as if it’s a competition. I’ve seen high traffic sites with low PR, who cares. It’s a very small determination of a sites individual worth in my opinion. I mean, it gives you an idea on how much traffic a site gets and what the search engine results are like for it and all that, but it’s not really important.

Focus on making your site a quality place to visit. A quality resource for everyone in your niche. A targeted goldmine. Do not fixate on PageRank and do not fixate on improving it. Just fixate on quality content and it will happen.

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