Part 1 here, Part 2 here.

This is the third and final part of my How to Run a Good Competition post series.

So far I’ve covered the planning and excution of a good competition. Now let’s discuss the aftermath so to speak.

What is a competition aftermath?

To me, the aftermath of a competition is the most crucial part other than the execution. If you don’t handle the aftermath correctly then you stand to lose basically everyone who subscribed just for the competition.

There are a lot of people who will subscribe purely for the chance to win a prize, some who will because they like your blog / content as well and some who do it based on a bit of both factors.

Problem is, a lot of the time, the people who just subscribe purely for the chance to win a prize often only glance your blog to check for competition updates and pay no attention to content.

This is where good execution comes in too. Because these people will be checking all the time to see if they’ve won, this is your chance to win them over, so make sure your content is on top form during the competition as well.

How to handle a competition aftermath

I’ve only held a few competitions on this blog, I think… 3. All 3 have yeilded some nice results and subscriber increases and I’ve managed to keep… I’d say… 80ish % of all subscribers from competitions. Which I don’t think is too bad as a lot of bloggers tend to lose about 60% of all who subscribe for competition purposes.

Anyway, it’s not rocket science to know what to do to keep those subscibers. Just post, a lot. But you need to be on the top of your game, think out unique posts then differenciate you from the norm to keep the not yet loyal subscibers; Loyal.

Other than this, link to the winner’s sites if they have one. They will appreciate the backlink and are much more likely to stick around as I’m sure that Incoming link in their WP-Admin Dashboard will remind them of you.

That’s pretty much it. Not much else to say on this final side subject.

So, that concludes this post series. How to Run a Good Competition.

As I start to make more posts into series as this blog goes on, I’ll put links up to the individual series to make for nice, accessable, easy read content.

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