Comments on: Online Advertising spend up in 2008 – Some Thoughts http://internetbabel.com/online-advertising-spend-up-in-2008-some-thoughts/ The Truth is NOT out There Wed, 24 Aug 2011 02:40:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Online Advertising http://internetbabel.com/online-advertising-spend-up-in-2008-some-thoughts/comment-page-1/#comment-17066 Online Advertising Sat, 04 Apr 2009 18:56:10 +0000 http://internetbabel.com/?p=384#comment-17066 When compared to traditional advertising it becomes obvious the objective of marketing. Marketing is not what generates a sale or closes the sale. Marketing in any business is to attract a potential customer. It is the responsibility of the business, be it bricks and mortar or online to close and complete the sale. So the question is, will advertising decline? Well to answer that question then simply ask yourself, does your business still need a flow of potential customers? If there is a replacement for advertising, online or offline, then maybe. Sure businesses have tighter budgets now, but should they increase their potential customer flow or let it dwindle in times of recession? Simple answer, never let the customer flows dwindle. Cutting costs and expenses is important when revenue drops, but cutting expenses will not cause revenues to increase. Only increasing customer flow or web traffic will. Cost per click and Cost Per Action Online Advertising is a wiser investment now more than ever as businesses begin to measure the quality of marketing efforts and the ROI. <a href="http://www.freekii.com" rel="nofollow">Online Advertising</a> with FreeKii.com served over 40 million ads in 2008. When compared to traditional advertising it becomes obvious the objective of marketing.

Marketing is not what generates a sale or closes the sale. Marketing in any business is to attract a potential customer.

It is the responsibility of the business, be it bricks and mortar or online to close and complete the sale.

So the question is, will advertising decline? Well to answer that question then simply ask yourself, does your business still need a flow of potential customers?

If there is a replacement for advertising, online or offline, then maybe.

Sure businesses have tighter budgets now, but should they increase their potential customer flow or let it dwindle in times of recession?

Simple answer, never let the customer flows dwindle. Cutting costs and expenses is important when revenue drops, but cutting expenses will not cause revenues to increase. Only increasing customer flow or web traffic will.

Cost per click and Cost Per Action Online Advertising is a wiser investment now more than ever as businesses begin to measure the quality of marketing efforts and the ROI.

Online Advertising with FreeKii.com served over 40 million ads in 2008.

]]> By: IBabel http://internetbabel.com/online-advertising-spend-up-in-2008-some-thoughts/comment-page-1/#comment-16952 IBabel Wed, 01 Apr 2009 19:49:55 +0000 http://internetbabel.com/?p=384#comment-16952 Hi Jim - yep certainly my revenue was down and i guess many others found the same, so if the numbers are right I would have to guess that a) the money is being spread more thinly across an ever growing number of sites/publishers, and/or b) us poor publishers are getting our percentage squeezed down ;-( thanks mate Hi Jim – yep certainly my revenue was down and i guess many others found the same, so if the numbers are right I would have to guess that a) the money is being spread more thinly across an ever growing number of sites/publishers, and/or b) us poor publishers are getting our percentage squeezed down ;-(

thanks mate

]]> By: The Net Fool http://internetbabel.com/online-advertising-spend-up-in-2008-some-thoughts/comment-page-1/#comment-16947 The Net Fool Wed, 01 Apr 2009 13:41:03 +0000 http://internetbabel.com/?p=384#comment-16947 I donno man, it seems over here that things are pretty soft. I would have to say that those numbers are deceiving, because advertising revenue wasn't as good as we would have hoped in 2008 by all means. Online ad services looks like an area that is being hit pretty hard in the recession because people are less willing to put out discretionary spending. At any rate, you have a good take on things here... thanks! :) I donno man, it seems over here that things are pretty soft. I would have to say that those numbers are deceiving, because advertising revenue wasn’t as good as we would have hoped in 2008 by all means. Online ad services looks like an area that is being hit pretty hard in the recession because people are less willing to put out discretionary spending. At any rate, you have a good take on things here… thanks! :)

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