SEO Break Down - Part 2: Content

Here we go. Second part in the saga. I say saga but that actually means a series of novels or stories. Can hardly call each one of these posts novels now can we! But I don’t care, saga sounds nice. I’m going to call the series a saga.

I’m not going to bore you with the same old cliche speech on content. Yes we all know it’s important and we all know (and I feel sick I’m about to say this annoyingly over used quote) CONTENT IS KING. There we go, a bit of vomit just dribbled willingly down my chin.

So, how do you make great content that is also good SEO wise? Keep reading…

Know Your Audience

In order to write content that will humor, inspire, motivate or in some way capture your audience. You need to know your audience. Which is why you need to know your niche. If you know nothing about Internet marketing but you’re trying to make money via Internet marketing, fine. But don’t write about it as if you’re a pro because people will see through it.

Writing Great Content

So, how do you write great content that will both satisfy your readers and Google. It’s incredibly simple - forget about Google.

Write for humans. Write quality, thought out, well produced, grammatically sound content and you will get a flood of high quality backlinks, if you market your content accordingly.

No need to try and slip keywords in here and there. Forget about it, Googlebots crawl your page but there are many aspects. More important aspects, that contribute to your SERPS. Such as; quality backlinks, general mention, overall originality, quality and unique output as well as other things I’m sure.
It’s a whole combination of things and nobody really has the faintest idea what Google really looks for in order to assort their complex algorithm. So don’t bother trying to figure it out, just have fun and produce great content to the best of your ability.

Keyword Dropping

Although I don’t agree with it as it’s just dancing to Google’s tune and possibly compromising your content along the way. Keyword dropping can help.

But if you’re going to do it. Do it naturally, don’t stuff keywords because Google are smart and they will see through that too.

For a nice mini-tutorial on how to naturally drop keywords or at least an opinion on it. Check out this post I did on it way back last year.

Final Thoughts

I think bloggers have almost claimed the word content. Don’t forget - blogging is a very small segment of the Internet. There are much bigger and more creative ways to put out media and content. By far.

This SEO saga is sort of aimed mainly towards bloggers as that’s mainly my audience and this is somewhat a blog about blogging. But I wouldn’t call myself a blogger by a long shot. I started off making pure content sites. Text, music, videos, images etc. As well as pure community sites and interactive platforms like; forums, image galleries and so on.

Never tie yourself down to one specific medium or format. Just do what you want and be creative as possible whilst having as much fun as possible.

Next in the series? Meta Tags