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Top Reason Most Bloggers Fail

February 21st, 2008 8 comments

There are always list posts floating around the blogesphere telling you why people do and don’t do this and that. And why you should do this that way and blah blah.

Just thought I’d make a 1 item post. I believe this is the top reason, most bloggers fail.

No More Ideas

A lot of bloggers simply run out of things to say. This happens to the best, most prolific bloggers I’m sure and has happened to me a lot. And I’m not a prolific blogger, this is my first real blog. Before this I have just spent years building and marketing static sites.

Anyway, here are a few crucial things that I feel best avoid this issue:

  • Blog about what you love. If you’re honestly passionate about something, it should be hard to stop yourself from writing. Not the other way around. Think about something you love. A band, your favorite movie, actor… whatever. I bet if people mention X you can’t stop talking about X right? That should be what your blogging niche should feel like. If you don’t feel the same way about Internet marketing as you do about X, don’t write about it. Because sooner or later, you’ll get bored.
  • Use inspiration to your advantage. I’m sure lots of you have read posts and thought of a response or different ways of expressing what was said. In what you feel, would be a more creative way. Use inspiration like this and draw from people you admire to create content. Don’t copy. Absorb and expand.
  • Draw from experience. Use your own experiences in what ever niche you write in to make your content unique. People like personality, creativity and passion. If you’re just another generic blog saying what’s already been said over and over, and you’re doing nothing differently… It will be very hard to succeed.
  • Focus. Pretty much a bland point, but valid. One way to think up new content if you’re stressing because you’ve run dry is to just FOCUS! Just actually sit there with no distractions and look at your niche. Think about what you want to read and what people need and start churning content out. Do it loosely until you find your rhythm. Just letting your fingers fire away with a topic in mind can sometimes leave you surprised at your own creativity. You can tidy it all up later.
  • Write about what you know. A very basic high school like point. But it’s absolutely true. Writing about what you know is just… the most sensible thing to do. In terms of… trying to make money with a blog and marketing a blog. It’s very hard to write prolifically about something you know little about, it’s also hard to market in a niche you don’t understand. If you’re going to blog. Write about what you know.

So, this is just the top reason in my opinion. Share your top reason if you don’t believe this is the top reason :)

Be back soon with no doubt. A very long list post!