For those of you don’t know the term, CPD (Cost Per Day) is a type of paid-advertising where (strangely enough) the Publisher gets paid for each full day that they carry an Advertiser’s ad on their site. There aren’t too many CPD providers around but there has been more talk about them lately, as they have the potential to offer a regular and known income stream without having to tie-in to any long term deals.

Background

TextAdMarket started out as a CPD ‘marketplace’, where Publishers could showcase their sites/ad-slots and advertisers can bid for those slots for an agreed period of time. Publisher’s can join up for free, and advertising ‘credits’ can be purchased in amounts as low as $20. TextAdMarket provides the mechanism for bidding, the embed code to use and various monitoring facilities.

The site went live in May 2008 and to date (23rd July) just over 300 Publishers/Advertisers have signed up.

CPD/PPC

One of the potential drawbacks with such a system is that ‘unused’ ad-slots can remain empty on sites, so the guys at TextAdMarket came up with a novel twist by also allowing PPC ads to be run whenever a CPD slot is not being used. Obviously these PPC ads are just paid ‘per click’ but all revenue goes into the same account.

Publishers can opt to sell their ad slots at a fixed price, or have their ad prices rise and fall on a nightly basis, based on ad popularity and other factors.

TextAdMarket say that they work on a fixed commission of 20%, regardless of the type of advert being carried.

This all seems like a good approach to me – I’m certainly going to sign up and try it out on a few of my sites (from both a publisher and advertiser perspective).

Conclusion

It’s early days yet of course, and the site’s success will hinge on the take-up rates, and also on the quality and breadth of advertising available. However, I think it’s certainly worth a closer look and the guys deserve some encouragement and exposure for bringing a pretty novel idea to the market.

The site can be found at http://www.TextAdMarket.com

Ben at TextAdMarket has also kindly offered an ‘opening special’ coupon code – for an extra 10% ad credit on all purchases until September 30th. Code: “10-GRANDOPEN”

This has not been a paid or commissioned review – just a service I came across that might be worth a punt. I’m not endorsing or making any claims for the site, nor am I getting any fee for this. Just saying it’s probably worth checking out.

I’d really like to hear your thoughts on this type of service, and feedback from anyone who signs up either as an Advertiser or a Publisher.