So it’s understandable that you’d want a piece of the action. Trouble is, there are a million people out there setting up new coupon sites at the same time, so you’re working in a very competetive marketplace. But there’s a way to get ahead of the pack, and that’s by NOT setting up a Coupon site.

Instead, use your existing Web presence to kick-start your Coupons.

How?

Assume that you already have a site (or sites) out there (Blogs or Content sites or whatever) which means you’re already indexed with your existing content. Your site has some history, it has some visitors, it has backlinks and it maybe has some PR or other ranking.    

So why not make the most of that advantage by adding Coupon codes and Vouchers to your existing sites?

You can do this by adding new pages or sections to the site, or by adding a content block or sidebar to certain pages, listing latest or rotating offers.

Why?

• You’ll have a population of existing site visitors who’ll see these offers immediately, and of course you’ll be able to utilise any existing subscriber/mailing lists you might have.
• Your Coupons will be being presented to an audience who are more likely to ‘trust’ you as opposed to the million other straight-up coupon sites out there.
• You’ll be able to contextually target your coupons to the specific site or even page audience, so your coupons and vouchers will be being shown to a demographic that’s going to be more likely to show interest in them. 
• People are searching more and more for specific types of discount codes (products, brands etc) and you’ll likely attract a proportion of these people to your site as well.

Sure, there will be some effort to target and monitor your coupons/vouchers and so on, but you’re going to have a head start on all the ‘generic’ coupon code sites out there.

It doesn’t have to degrade from your site appearance or aesthetics, and it’s easy to trial it on selected pages or for a period of time – so give it a go. Leverage the advantage your existing site will give you.    

Based on an original idea from “Gorgeous” Doug Scott