Test and Improve
One of the most important aspects of driving a website to it’s full potential is to constantly test and improve. If you never experiment, you wont ever beat your current status. It’s absolutely essential that you are always trying to make more, try new things, improve such and such and to absolutely, monetize your traffic.
One of the most simplistic rule of thumb ways of testing is split testing. It’s just common sense, this technique is highly recommended by huge Internet success John Reese.
It takes very little time and can help you improve and gain more success immensely.
So what is split testing? it’s a simplistic yet incredibly effective, surefire way to track A vs B and to keep the improved version.
Say for example you have a website with an Adsense 468 by 60 pixel banner at the top, standard colors, no border. All you would do is use split testing software to create that same page again but obviously with a different ad border, color, size or whatever and to send every other user to that page.
So in essense you are doing exactly what the title suggests, splitting to test, your sending one half of your traffic to A and the other to B.
Then all you have to do is to see which of those makes you more money or gets a better response, if A got you a better conversion rate KEEP A, if B did, KEEP B!
It’s techniques like this which can be repeated time after time to gain a knowledge of what works and what doesn’t, which in turn will give you the knowledge of how to make more money, which i’m sure is your aim.
